Hyper-personalisation - Revision history

imported>Doug Williamson: Layout.

2022-09-26T16:17:41Z

Layout.

← Older revision		Revision as of 16:17, 26 September 2022
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	:Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even		:Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even geolocation.
	geolocation.

	:This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."		:This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."

imported>Doug Williamson: Layout.

2022-09-26T16:17:18Z

Layout.

← Older revision		Revision as of 16:17, 26 September 2022
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	:"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.		:"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.

	Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.		:Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.

	They can target individual members of their own customer-communities.		:They can target individual members of their own customer-communities.


	Think how Google monetises search and social media monetises relationships.		:Think how Google monetises search and social media monetises relationships.

	Businesses will soon be doing the same thing, but with spending data.		:Businesses will soon be doing the same thing, but with spending data.

	For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.		:For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.


	Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even		:Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even
	geolocation.		geolocation.

	This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."		:This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."

	:''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.''		:''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.''

imported>Doug Williamson: Mend links.

2022-09-26T16:16:41Z

Mend links.

← Older revision		Revision as of 16:16, 26 September 2022
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	== See also ==		== See also ==
			*[[Analytics]]
	*[[Artificial intelligence]] (AI)		*[[Artificial intelligence]] (AI)
	*[[Automation]]
	*[[Bank]]		*[[Bank]]
	*[[Banking as a service]]		*[[Banking as a service]]
Line 38:		Line 38:
	*[[CEO]]		*[[CEO]]
	*[[Challenger bank]]		*[[Challenger bank]]
	*[[Data ~~analytics~~]]		*[[Data ]]
	*[[Disruptor]]		*[[Disruptor]]
	*[[Embedded finance]]		*[[Embedded finance]]
Line 49:		Line 49:
	*[[Open banking]]		*[[Open banking]]
	*[[Open banking APIs]]		*[[Open banking APIs]]
			*[[Robotic process automation]] (RPA)
	*[[Standard]]		*[[Standard]]
	*[[Tailor]]		*[[Tailor]]

imported>Doug Williamson: Create page - source - The Treasurer - 2022 Issue 3 - p33.

2022-09-26T16:07:41Z

Create page - source - The Treasurer - 2022 Issue 3 - p33.

New page

''Information technology - financial services - embedded finance.''

Hyper-personalisation is the use of technology including data analytics, artificial intelligence and automation to create highly customised service offerings to new and existing customers.

:<span style="color:#4B0082">'''''Businesses will provide vastly superior customer experiences'''''</span>

:"The reason embedded finance is going to be so successful – it is predicted to be worth $3.5 trillion by 2030 – is because of the personalisation options available.

Businesses can behave like hyper-specific challenger banks and target communities that share a passion, interest or career, but they can go further than that.

They can target individual members of their own customer-communities.

Think how Google monetises search and social media monetises relationships.

Businesses will soon be doing the same thing, but with spending data.

For example, if you purchase a flight or a hotel, chances are you’ll also be in the market for travel insurance, holiday money, budgeting tools and everything else involved in a trip abroad.

Businesses can offer these options right at the point of need, triggered by specific purchases, emerging spending patterns or even
geolocation.

This hyper-personalisation offers a vastly superior level of customer experience and I’m certain it will soon become the standard."

:''The Treasurer - 2022 Issue 3 - p33 - Philipp Buschmann, co-founder & CEO, AAZZUR.''

== See also ==
*[[Artificial intelligence]] (AI)
*[[Automation]]
*[[Bank]]
*[[Banking as a service]]
*[[Budget]]
*[[Buy Now Pay Later]] (BNPL)
*[[Cambridge Centre for Alternative Finance]]
*[[CEO]]
*[[Challenger bank]]
*[[Data analytics]]
*[[Disruptor]]
*[[Embedded finance]]
*[[Financial services]]
*[[Fintech]]
*[[Friction]]
*[[Information technology]]
*[[Insurance]]
*[[Interoperability]]
*[[Open banking]]
*[[Open banking APIs]]
*[[Standard]]
*[[Tailor]]

[[Category:The_business_context]]
[[Category:Identify_and_assess_risks]]
[[Category:Manage_risks]]
[[Category:Risk_frameworks]]
[[Category:Risk_reporting]]
[[Category:Cash_management]]
[[Category:Financial_products_and_markets]]
[[Category:Liquidity_management]]
[[Category:Technology]]