Segmentation: Difference between revisions
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== See also == | == See also == | ||
* [[24/7]] | * [[24/7]] | ||
* [[5Ps of marketing]] | |||
* [[Alternative Investment Market]] (AIM) | * [[Alternative Investment Market]] (AIM) | ||
* [[Bespoke]] | |||
* [[Black market]] | * [[Black market]] | ||
* [[Boilerplate]] | |||
* [[Capital market]] | * [[Capital market]] | ||
* [[Cash investing in a new world]] | * [[Cash investing in a new world]] | ||
| Line 45: | Line 48: | ||
* [[Emerging market]] | * [[Emerging market]] | ||
* [[Equity market]] | * [[Equity market]] | ||
* [[Financial markets]] | * [[Financial markets]] | ||
* [[Forward market]] | * [[Forward market]] | ||
| Line 64: | Line 66: | ||
* [[Operating cash]] | * [[Operating cash]] | ||
* [[Off-market]] | * [[Off-market]] | ||
* [[Operating segment]] | |||
* [[Primary market]] | * [[Primary market]] | ||
* [[Product Market Matrix]] (PMM) | * [[Product Market Matrix]] (PMM) | ||
* [[Regulated market]] | * [[Regulated market]] | ||
* [[Regulation]] | * [[Regulation]] | ||
* [[Reportable segment]] | |||
* [[Reserve cash]] | * [[Reserve cash]] | ||
* [[Retail]] | * [[Retail]] | ||
* [[Secondary market]] | * [[Secondary market]] | ||
* [[Segment]] | |||
* [[Single Market]] | * [[Single Market]] | ||
* [[Spot market]] | * [[Spot market]] | ||
Latest revision as of 00:38, 26 March 2023
1. Marketing and market analysis.
Market segmentation is an approach that seeks to:
- Understand customers better, and in particular understand the differences between groups of customers, and
- Differentiate and tailor product and service offerings accordingly.
Among other benefits, this may help to:
- Increase brand awareness and brand loyalty, and
- Enable charging higher prices for higher quality differentiated offerings.
2. Other segmentation.
Any other division of a whole, into parts that are useful to consider separately.
For example, the segmentation of total cash holdings into operating cash, reserve cash and strategic cash.
- Cash segmentation policy
- "Given the prevailing market environment, liquidity will come at a premium.
- It is therefore important that cash investors conduct a thorough evaluation of their cash needs and determine their risk profile.
- Effective forecasting of liquidity needs and assessment of risk tolerance creates the opportunity to achieve higher levels of risk adjusted returns within a cash portfolio."
- Cash investing in a new world - Treasurer's Wiki
See also
- 24/7
- 5Ps of marketing
- Alternative Investment Market (AIM)
- Bespoke
- Black market
- Boilerplate
- Capital market
- Cash investing in a new world
- Cash market
- Commodity
- Debt capital market (DCM)
- Deep market
- Demand
- Differentiation
- Efficient market
- Efficient market hypothesis (EMH)
- Emerging market
- Equity market
- Financial markets
- Forward market
- Free market
- Grey market
- Liquid market
- London Stock Exchange
- Market
- Market environment matrix (MEM)
- Market maker
- Market mechanism
- Market price
- Market risk
- Market taker
- Market value
- MiFID
- Money market
- Operating cash
- Off-market
- Operating segment
- Primary market
- Product Market Matrix (PMM)
- Regulated market
- Regulation
- Reportable segment
- Reserve cash
- Retail
- Secondary market
- Segment
- Single Market
- Spot market
- Strategic cash
- Supply
- Wholesale
