USP: Difference between revisions
From ACT Wiki
Jump to navigationJump to search
imported>Doug Williamson (Expand second definition.) |
imported>Doug Williamson (Classify page.) |
||
| (One intermediate revision by the same user not shown) | |||
| Line 11: | Line 11: | ||
<span style="color:#4B0082">'''''Interim treasurers | <span style="color:#4B0082">'''''Interim treasurers need to promote their USP'''''</span> | ||
:"[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them." | :"[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them." | ||
:''The Treasurer magazine, September/October 2017, p34 - Ben Poole.'' | :''The Treasurer magazine, September/October 2017, p34 - Ben Poole.'' | ||
| Line 23: | Line 22: | ||
*[[Mentor]] | *[[Mentor]] | ||
*[[Working effectively with others]] | *[[Working effectively with others]] | ||
[[Category:The_business_context]] | |||
[[Category:Financial_products_and_markets]] | |||
Latest revision as of 14:06, 17 September 2019
1.
Unique Selling Proposition.
A feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more valuable for customers.
2.
Unique Selling Point, meaning the same thing as unique selling proposition.
Interim treasurers need to promote their USP
- "[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them."
- The Treasurer magazine, September/October 2017, p34 - Ben Poole.
