USP: Difference between revisions
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imported>Doug Williamson (Create page. Source: The Treasurer, September 2017, p34.) |
imported>Doug Williamson (Classify page.) |
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Unique Selling Point, meaning the same thing. | Unique Selling Point, meaning the same thing as ''unique selling proposition''. | ||
<span style="color:#4B0082">'''''Interim treasurers | <span style="color:#4B0082">'''''Interim treasurers need to promote their USP'''''</span> | ||
:"[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them." | :"[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them." | ||
:''The Treasurer magazine, September/October 2017, p34 - Ben Poole.'' | :''The Treasurer magazine, September/October 2017, p34 - Ben Poole.'' | ||
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*[[Mentor]] | *[[Mentor]] | ||
*[[Working effectively with others]] | *[[Working effectively with others]] | ||
[[Category:The_business_context]] | |||
[[Category:Financial_products_and_markets]] | |||
Latest revision as of 14:06, 17 September 2019
1.
Unique Selling Proposition.
A feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more valuable for customers.
2.
Unique Selling Point, meaning the same thing as unique selling proposition.
Interim treasurers need to promote their USP
- "[Interim treasurers] need to build their professional profile and reputation, promote themselves within their market, differentiate themselves from the competition by promoting their USP and ensure that potential clients can reach them."
- The Treasurer magazine, September/October 2017, p34 - Ben Poole.
