Market environment matrix: Difference between revisions
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(MEM). | (MEM). | ||
''Strategic analysis''. | ''Strategic analysis''. | ||
The market environment matrix is a method of classifying markets based on the dynamics of competition. | The market environment matrix is a method of classifying markets based on the dynamics of competition. | ||
Markets are characterised by two dimensions: | Markets are characterised by two dimensions: | ||
#The number of ways to achieve competitive advantage, and | |||
#The potential size of competitive advantage. | |||
Plotted as a Market Environment Matrix, this results in four main classes: | Plotted as a Market Environment Matrix, this results in four main classes: | ||
#Fragmented | #Fragmented | ||
#Specialised | #Specialised | ||
Revision as of 12:06, 11 May 2016
(MEM).
Strategic analysis.
The market environment matrix is a method of classifying markets based on the dynamics of competition.
Markets are characterised by two dimensions:
- The number of ways to achieve competitive advantage, and
- The potential size of competitive advantage.
Plotted as a Market Environment Matrix, this results in four main classes:
- Fragmented
- Specialised
- Stalemate
- Volume
