Market environment matrix: Difference between revisions
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1. The number of ways to achieve competitive advantage, and | 1. The number of ways to achieve competitive advantage, and | ||
2. The potential size of competitive advantage. | 2. The potential size of competitive advantage. | ||
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== See also == | == See also == | ||
* [[Strategic analysis]] | * [[Strategic analysis]] | ||
Revision as of 13:25, 29 May 2013
(MEM). Strategic analysis. The market environment matrix is a method of classifying markets based on the dynamics of competition. Markets are characterised by two dimensions:
1. The number of ways to achieve competitive advantage, and
2. The potential size of competitive advantage.
Plotted as a Market Environment Matrix, this results in four main classes:
1. Fragmented 2. Specialised 3. Stalemate 4. Volume
