Market environment matrix: Difference between revisions
From ACT Wiki
Jump to navigationJump to search
imported>Kmacharla No edit summary |
imported>Doug Williamson m (Spacing and wiki listing added 22/8/13) |
||
| Line 1: | Line 1: | ||
(MEM). ''Strategic analysis''. | (MEM). | ||
''Strategic analysis''. | |||
The market environment matrix is a method of classifying markets based on the dynamics of competition. | The market environment matrix is a method of classifying markets based on the dynamics of competition. | ||
Markets are characterised by two dimensions: | Markets are characterised by two dimensions: | ||
| Line 9: | Line 13: | ||
Plotted as a Market Environment Matrix, this results in four main classes: | Plotted as a Market Environment Matrix, this results in four main classes: | ||
#Fragmented | |||
#Specialised | |||
#Stalemate | |||
#Volume | |||
== See also == | == See also == | ||
* [[Strategic analysis]] | * [[Strategic analysis]] | ||
Revision as of 09:33, 22 August 2013
(MEM).
Strategic analysis.
The market environment matrix is a method of classifying markets based on the dynamics of competition.
Markets are characterised by two dimensions:
1. The number of ways to achieve competitive advantage, and
2. The potential size of competitive advantage.
Plotted as a Market Environment Matrix, this results in four main classes:
- Fragmented
- Specialised
- Stalemate
- Volume
