Market environment matrix: Difference between revisions
From ACT Wiki
Jump to navigationJump to search
imported>Doug Williamson m (Spacing and wiki listing added 22/8/13) |
imported>Doug Williamson mNo edit summary |
||
| Line 11: | Line 11: | ||
2. The potential size of competitive advantage. | 2. The potential size of competitive advantage. | ||
Plotted as a Market Environment Matrix, this results in four main classes: | Plotted as a Market Environment Matrix, this results in four main classes: | ||
Revision as of 09:34, 22 August 2013
(MEM).
Strategic analysis.
The market environment matrix is a method of classifying markets based on the dynamics of competition.
Markets are characterised by two dimensions:
1. The number of ways to achieve competitive advantage, and
2. The potential size of competitive advantage.
Plotted as a Market Environment Matrix, this results in four main classes:
- Fragmented
- Specialised
- Stalemate
- Volume
