Share of wallet: Difference between revisions

Revision as of 20:08, 9 September 2017

The proportion of a customer's total business which is serviced by a given provider.

For example, the proportion of the total profitable banking services purchased by a given corporate customer, provided by a particular bank.

Revision as of 19:06, 2 September 2017 (view source) imported>Doug Williamson (Create page. Source: JD Power and ACT AwardCMF: http://www.jdpower.com/sites/default/files/DeepShareofWallet%20JDP%20Insights_full.pdf)		Revision as of 20:08, 9 September 2017 (view source) imported>Doug Williamson (Update 'used' to 'purchased'.) Newer edit →
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	The proportion of a customer's total business which is serviced by a given provider.		The proportion of a customer's total business which is serviced by a given provider.

	For example, the proportion of the total profitable banking services ~~used~~ by a given corporate customer, provided by a particular bank.		For example, the proportion of the total profitable banking services purchased by a given corporate customer, provided by a particular bank.