Market environment matrix

(MEM).

Strategic analysis.

The market environment matrix is a method of classifying markets based on the dynamics of competition.

Markets are characterised by two dimensions:

1. The number of ways to achieve competitive advantage, and
2. The potential size of competitive advantage.

Plotted as a Market Environment Matrix, this results in four main classes:

1. Fragmented
2. Specialised
3. Stalemate
4. Volume

See also

• Strategic analysis