Mainstream
From ACT Wiki
1. Noun.
A market sector or activity in which a majority participate, or an opinion or perspective shared by a majority.
2. Adjective.
Relating to the mainstream.
- Environmental sustainability
- "... an increasingly mainstream view is that it is only environmentally sustainable businesses which are fully financially sustainable.
This view suggests that there need be no conflict between an organisation’s environmental and financial objectives, when a sufficiently long-term view is taken."
- Sustainability - the Treasurer's Wiki.
3. Verb.
To bring into the mainstream.
- Nature will be mainstreamed
- "We will work to dramatically increase investment in nature from all sources, and to ensure nature is accounted for, and mainstreamed, in economic and financial decision-making."
- G7 2030 Nature Compact - Cornwall UK 2021.
