Mainstream
From ACT Wiki
1. Noun.
A market sector or activity in which a majority participate, or an opinion or perspective shared by a majority.
2. Adjective.
Relating to the mainstream.
- Environmental sustainability
- "... an increasingly mainstream view is that it is only environmentally sustainable businesses which are fully financially sustainable.
- This view suggests that there need be no conflict between an organisation’s environmental and financial objectives, when a sufficiently long-term view is taken."
- Sustainability - the Treasurer's Wiki.
3. Verb.
To bring into the mainstream.
- Nature will be mainstreamed
- "We will work to dramatically increase investment in nature from all sources, and to ensure nature is accounted for, and mainstreamed, in economic and financial decision-making."
- G7 2030 Nature Compact - Cornwall UK 2021.
