Pain point: Difference between revisions
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:<span style="color:#4B0082">''''' | :<span style="color:#4B0082">'''''Technology dedicated to pain points'''''</span> | ||
:"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..." | :"... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..." | ||
Revision as of 16:20, 30 November 2021
1. Marketing - sales.
In sales and marketing, pain points are specific and significant problems suffered by a customer, or prospective customer.
Especially any problem that might motivate a customer to buy goods or services to solve their problem.
2. Organisations.
More broadly, any problem that is significant enough to have the potential to motivate action.
- Technology dedicated to pain points
- "... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
- The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey.
