Pain point
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1. Marketing - sales.
In sales and marketing, pain points are specific and significant problems suffered by a customer, or a prospective customer.
Especially any problem that might motivate a customer to buy goods or services, to solve the problem.
2. Organisations.
More broadly, any problem significant enough to motivate action.
- Technology dedicated to pain points
- "... there are high levels of expectation among [survey] respondents that coming investment in emerging technologies will be dedicated to an array of treasury pain points..."
- The Treasurer magazine, Issue 4, November 2021, p11 - Citi Treasury Survey - the Treasurer's Wiki - Emerging technologies.
