Affinity bias

Cognitive bias.

Affinity bias is an unconscious social bias.

Affinity bias leads people to favour other people from groups for whom they have developed more positive associations, including groups to which they belong themselves.

Affinity bias may be expressed in a wide range of contexts including recruiting, work allocation, performance management and informal networks.

See also

• Bandwagon bias
• Behavioural economics
• Choice supporting bias
• Cognitive bias
• Confirmation bias
• Diversity
• Dunning-Kruger effect
• Emotional intelligence
• Objectivity
• Optimism bias
• Reactance bias
• Self-investment bias
• Social bias
• Source bias