Embedded finance
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Information technology - financial services.
Embedded finance means tailored financial services offerings, integrated into a non-financial business platform.
Examples include online retailers.
- How consumer-facing companies benefit from embedded finance
- "For consumer-facing companies, the promises of embedded finance are clear and within reach.
- To understand how these companies might benefit, it helps to think of embedded finance as a process whereby a firm integrates a specially tailored financial infrastructure into its business model, enabling customers to carry out transactions with that company in a self-contained, frictionless way – without involving traditional banks.
- As such, embedded finance products tend to revolve around individual, ‘in-context’ accounts that customers will set up at the [non-financial] business in question."
- The Treasurer online, 2 December 2021
See also
- Bank
- Banking as a service
- Buy Now Pay Later (BNPL)
- Cambridge Centre for Alternative Finance
- Disruptor
- Finance
- Financial services
- Fintech
- Friction
- Hyper-personalisation
- Information technology
- Interoperability
- Open banking
- Open banking APIs
- Tailor
